The challenge
Philippe Geluck was installing his monumental Chat sculptures on the world's most famous avenue. It needed an official app to guide visitors along the Champs-Élysées, tell the story of each work and extend the exhibition into the public's pocket — including for an international audience.
Our approach
Born of more than ten years working with Geluck's world, the app offers a guided tour of the sculptures and content on each Chat, in a simple, polished experience faithful to the artist's line and humour. Designed for a broad audience, it turns a Parisian stroll into a guided visit.
The result
The app accompanied the Parisian exhibition and its crowds, giving visitors a pocket guide and the artist a direct link to his public. A successful meeting of culture, art and mobile — and a partnership that endures.