The context
In the spring of 2021, Philippe Geluck's Le Chat stepped out of the comic strip and onto the world's most famous avenue: twenty monumental bronze sculptures set right in the heart of the Champs-Élysées.
It called for an official app to guide visitors along the trail, tell the story of each work and extend the exhibition into the public's pocket — for Parisian and international audiences alike.
The official trail app
Born of more than ten years working with Geluck's world, Devside designed and built the official app, 'Le Chat déambule': a guided trail presenting each of the twenty sculptures, with the story behind every work and the artist's humour in your pocket.
Simple, polished and faithful to Geluck's line and tone, the app turns a stroll down the Champs-Élysées into a guided visit — designed for a broad international audience.
An open-air exhibition
From 26 March to 9 June 2021, twenty 2.70-metre bronzes — the Cat crushing a car, as Atlas holding up a sphere of rubbish, playing the recorder or dancing in a tutu — turned the Champs-Élysées into an open-air gallery. Geluck calls it 'surrealist poetry.'
A completely free exhibition, in service of a bigger project: funding and raising awareness of the future Musée du Chat in Brussels.
Results & reach
Launched on the Champs-Élysées and then touring several cities (Paris, Bordeaux, Caen, Geneva, Monaco, Montreux…), the exhibition drew more than 6 million visitors in total, carried by wide national media coverage (Le Parisien, France Inter, Quotidien and more).
The app gave visitors a pocket guide and the artist a direct link to his public: a successful meeting of culture, art and mobile — and a partnership going strong for more than ten years.
“We met more than 10 years ago to develop an app. What stays with me: the creativity and the professionalism of Jean-Paul.”
Sources: Le Parisien · France Inter · Quotidien (TF1)