The right number of ads in an app? Zero.
Even Apple lets ads creep into its products. For a well-crafted app, the real question isn't 'how many ads,' but 'why even one?'
Blog
Ideas, behind the scenes & news.
Our thoughts on product, technology and design — and the making-of our projects.
Smart glasses: the real lesson isn't the screen, it's usefulness
Meta is reportedly betting on battery life over stacking AI features for its Gen 3 Ray-Bans. For anyone building apps, that's the right instinct.
New Apple Watch: does your app deserve a spot on the wrist?
The Apple Watch Series 12 leans on finish over revolution — but for an app, the real question is: what do you put on the wrist?
iOS 27 is here: what an app studio looks at first
A new Siri, refined Liquid Glass, apps launching 30% faster… Behind the iOS 27 headlines lies a real appointment for every app.
Everyday apps are getting a question box
A weather app that now answers plain-language questions is a small sign of a big shift: conversation is becoming a standard app feature.
Foldables are here: designing apps for new form factors
The rumoured foldable iPhone revives an old question with new urgency — how do you design one app for many shapes?
One app, many screens: adaptive UI in 2026
iPhone, iPad, foldable, watch — even Apple debates where each device fits. Your app should already have an answer.
What Apple's store redesign teaches about UX
Apple is reportedly rethinking its physical stores. The same principles that make a great store make a great app.
Gaming on iPhone: what native controller support changes
Hints that Apple is building its own iPhone game controllers point to a more serious mobile gaming platform.
iOS release season: keeping your app current
Every autumn Apple ships a major iOS update. Staying current is a feature, not a chore.
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