The App Store now shows two ads per search, Maps is sliding in commercial listings, Settings nudge you toward AppleCare… Even at Apple, advertising is slowly eating into the experience — and once the financial logic kicks in, it's hard to walk back. The line going around is a healthy one: 'the right number of ads in an Apple product is zero.' Because every ad costs a little trust and a little care.
At Devside, we build apps that earn their place another way: through usefulness and quality, not by renting out the screen to the highest bidder. A well-placed ad pays in the short term, but it degrades the experience, slows things down, and muddies the message that 'this app is made for you.' When a business model is needed, there's almost always something more elegant than a banner — a clear subscription, a pro tier, a real service. Restraint isn't a luxury: it's a sign of respect for the user.